With its new concept, the company will become a leader in confectionery sales. It has shifted the core business focus from the earlier film edible, and then mainly candy. Retail & Properties are added as a partner and the assignment includes fifty establishments of one three-year period in which areas Stockholm, Gothenburg, Malmö, Jönköping, Örebro and Uppsala are focus areas during in 2016.
Alexander Palmquist, property consultant commented:
- Hemmakväll has in recent years by almost a fundamental overhaul of its brand and is in an exciting phase with the launch of their new concepts. We look forward to being part of letting people discover the new home evening and to offer a more appealing offering that is made clear in everything from the decor and design to quality and customer experience, said Alexander Palmquist, ultimately responsible for sökuppdraget.
Retail & Properties possesses extensive experience in search task for both the creation of national players to internationally well known brands.
André Fredriksson, Director of establishment Hemmakväll AB, comments:
- Hemmakväll offer a customer experience beyond the ordinary. There is a new store concept, where we raise the customer experience to a new level that will harmonize with all our senses. Our fantastic candy's core business and the heart of the concept, we have also developed the concept further with an even bigger range in which, inter alia, Premium treats and stylish gift packaging is part of the concept. Ideal for those who want to give away something good on different occasions or simply want to indulge themselves in everyday life. The shop also has styling stations where customers can decorate yourself, dress up and create large format their good gift packs as they want. Simply a new world of candy for all candy lovers that puts quality and experience in the first focus.
We are looking for locations in high-intensity traffic - and impulse modes, the pedestrian streets or in shopping centers. Our strategy is about 50 new establishments with the new concept, over three years. This is a fairly aggressive strategy, but we believe in what we do. The first establishments to be operated on its own, but then it can be opened up for franchisees.
For more information, please contact Gustaf Bährne, Partner / Marketing Retail & Properties AB +46 70-740 49 83, Emile Lindskoug, Partner, Retail & Properties AB +46 70-758 79 70 or Alexander Palmquist, Property Consultant Retail & Properties AB, +46 70-449 92 92